Over the last 20 years, we’ve researched thousands of phrases for hundreds of clients. What answers and information does your audience look for?Īlign your content marketing with relevant topics and phrases.What do people really call your product or service?Īvoid using jargon and start using top-of-mind phrases.It’s truly amazing the things you can learn within minutes: Keyword research is like reading the minds of millions of people.

Keyword research is the first step on the road to rankings.Īnd it’s fun. In order to rank, a page must indicate its relevance and the website itself must be authoritative in the eyes of search engines.Īnd it all begins with the keyword. Ranking in search results is not as complicated or mysterious as you’d think. To get that visitor to land on your site next time, you need to choose keyphrases carefully and then align your content and pages with those phrases. As you read this sentence, someone somewhere is looking for the services you offer, the products you sell or the knowledge in your head.Īnd they’ve landed on someone else’s website.

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